Munchkin Aligns Supply with Real-Time Demand and Gains Forecasting Accuracy with Pelyco's webPUBLISH™ Visibility Solution
Pelyco's Visibility Solution Provides Munchkin with Essential Capability to Align Their Supply with Real-Time Demand
Ottawa, Ont. and Silicon Valley, CA; June 10, 2008 - Pelyco Systems, a global provider of web-based supply chain visibility solutions, today
announced that Munchkin, Inc, North Hills, CA. has chosen and implemented webPUBLISH and SmartSpreadSheet, to improve their forecasting accuracy
and better match supply to demand. Improving forecast accuracy was a major focus for Munchkin to efficiently manage their dynamic demand
and supply changes. They needed an integrated and collaborative solution to manage and track forecast changes in real-time. Pelcyo's visibility
toolset provided Munchkin with the ability to meet customer mandates for faster and more accurate fulfillment and contributed directly to their
profitable sales growth.
webPUBLISH and SmartSpreadSheet™ gave Munchkin with the capability to easily manage ongoing changes to their forecast, and provided them the
ability to control and merge current, live data from a centralized database. To help facilitate order changes from field sales, Pelyco designed
a tailored solution to give Munchkin's remote sales organization secure access and editing capability to update the forecast.
When webPUBLISH and SmartSpreadSheet were implemented immediately the were immediately accepted in the Munchkin planning and sales communities,
due to the intuitiveness and ease of use of the application. Customized SmartSpreadSheets were designed to extend the business processes and
support Munchkin's aggressive growth strategy. Benefits were immediate and the webPUBLISH solution gave Munchkin the ability to:
- lower supply chain operating cost
- minimize supply-demand imbalances
- streamline fulfillment across multiple channels
- achieve faster and more accurate customer fulfillment
Founded in 1991, Munchkin, Inc. has placed great emphasis on anticipating parents' needs and finding clever ways to address them. As a result
of this focus on innovation, Munchkin has pioneered numerous concepts in the baby care industry. Munchkin products can be found at more than
25,000 retail outlets including Walmart, Target, Kmart and Burlington.
“Munchkin is certainly aware that the demand-driven supply chain is a reality,” stated Tom Buffum, Director of Operations at Munchkin.
“With Pelyco's solutions, we have placed a real-time, easy to use forecasting tool in the hands of field sales personnel to update and
communicate demand changes systemically, which link to our planning systems, improving our response time and service levels to our customers."
Pelyco is the only company to offer tailored supply chain visibility solutions that transform existing extensive data assets into high value
comprehensible information. webPUBLISH and SmartSpreadSheet remove the complexity of large scale planning systems, and provide companies with
the visibility capabilities to leverage their existing data assets, and efficiently manage complex business processes.
About Pelyco Systems
Pelyco Systems delivers supply chain visibility solutions. Established in 1993, Pelyco focuses on exceeding all customer expectations when
delivering advanced supply chain visibility products and services. Pelyco develops and supports leading edge, web-based business solutions
for manufacturers and their supply chains. The Pelyco Systems solutions and services transform the supply chain to provide companies with
significant business value and competitive advantage. Pelyco is a privately held company headquartered in Foster City, California. For more
information on the company and its products and services, visit Pelyco on the web at
http://www.pelyco.com
For more information:
Stephanie Joy
Pelyco Systems
Tel: (650) 349-4851
stephanie.joy@pelyco.com
About Munchkin Inc.
A privately held company headquartered in North Hills, Calif., Munchkin, Inc. designs, manufactures and markets baby products that excite
delight and make life easier for families. Founded in 1991, Munchkin, Inc. has placed great emphasis on anticipating parents' needs and finding
clever ways to address them. As a result of this focus on innovation, Munchkin has pioneered numerous concepts in the baby care industry.
Munchkin has been granted more than 50 United States patents and has won over 30 industry awards. Endorsed and recommended by lactation
consultants, medical professionals, toy specialists and parents, Munchkin products can be found at more than 25,000 retail outlets including
Wal-Mart, Target, Kmart and Costco.
http://www.munchkin.com
